The question
Build a memorable graphic system using just type, color and one repeatable gesture.
02 / Identity / digital directionConcept project / 2026
OFFGRID
Order, with a rebellious streak.
Illustrative project
The exploration
Order, with a rebellious streak.
An illustrative identity system for an independent creative gathering. A rigid grid gives oversized type something to push against.
The direction
A square cross becomes a frame, a crop and a navigation cue. The palette stays disciplined while compositions move between dense and open.
Prototype status
A fictional identity exercise. Event details and supporting applications would be developed with a real brief.
From detail to systemConcept artwork
A working principle
MAKE
ROOM FOR
THE IDEA.