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01 / Art direction / motion studyConcept project / 2026

KINETIC

A little tension. A lot of possibility.

Illustrative project
A sculptural vermilion and silver ribbon loops against black.
The exploration

A little tension. A lot of possibility.

An experiment in making a digital identity feel physical. One continuous ribbon becomes the starting point for a flexible visual language.

01

The question

How can a single form carry an identity without leaning on a logo?

02

The direction

Start with tension: a hard material behaving like a soft ribbon. Pair close crops with a strict grid, then let scale and movement do the storytelling.

03

Prototype status

An independent visual study. The artwork is AI generated; this is not a commissioned client project.

One form / Three applicationsSelf-initiated concept / 2026

TENSION BECOMES
A WORKING SYSTEM.

These are three browser-built graphic applications of the same artwork: a portrait announcement, a wide editorial masthead and a compact index card. They test the idea at different scales; they are not client commissions or finished identity deliverables.

Kinetic / Form study 01HOLD
THE
TENSION.Ribbon cropped beneath the Hold the tension announcementMaterial / movement / possibility
01 / AnnouncementPortrait format keeps the name and proposition readable while the ribbon becomes a close-up texture.
Kinetic / Editorial studyA LITTLE
TENSION.Full ribbon form beside the editorial headingA lot of possibility / 02
02 / Editorial mastheadA wide, divided field gives type its own space. The full loop carries the material idea without sitting behind reading text.
K / 03Compact ribbon thumbnail on a concept index cardFORM IN
MOTION.Independent visual exploration
03 / Index cardA small image and short title preserve recognition when a full-stage composition would be too dense.
Constraint

One asset, no invented brief.

The source is one AI-generated ribbon image. These studies use crops, scale and type rather than implying new photography, a client identity or a completed campaign. Essential text stays outside the image.

Decision

Keep the material, vary the frame.

The portrait crop emphasizes surface and tension; the wide view shows the loop; the index reduces it to a recognizable accent. Warm paper and vermilion connect the applications without requiring a new logo.

What the prototype showed

Recognition before decoration.

Browser checks at 320px, 390px and desktop widths kept all three applications within the viewport. Separating type from the artwork preserved the full headline at each size; the wide masthead needed its own divided layout rather than a cropped portrait. These are rendering checks, not audience research or evidence of business results.

From detail to systemConcept artwork
Close crop of the Kinetic concept
A working principle

MAKE
ROOM FOR
THE IDEA.

Design / Develop / Refine
Next exploration / 02OFFGRID